Blog Archive - Page 65 of 282

Telekomunikacijska industrija premika meje na področju uporabe podatkovnih tehnologij

16. 06. 2020

Način komuniciranja se je v kratkem času korenito preoblikoval. V manj kot 30 letih smo se od telefonskih klicev in pisanja sporočil premaknili do e-pošte, video klepeta, nazadnje pa do virtualne resničnosti ter interneta stvari in storitev. Telekomunikacijska industrija na področju digitalne preobrazbe orje ledino, po drugi strani pa kot podatkovno ena najbogatejših panog še vedno v popolnosti ne izkorišča potenciala, ki ga sama telekomunikacijska infrastruktura ponuja. Predvsem v luči boljšega razumevanja potrošnikov in zadovoljevanja njihovih želja.

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Andrej Ivanec za Delo: Del prodaje avtomobilov se bo še bolj preselil na splet

16. 06. 2020

Direktor medijskega načrtovanja v iPROMu Andrej Ivanec se je z Delom pogovarjal o pomenu digitalnih kanalov za avtomobilske blagovne znamke.

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Kakšne možnosti za digitalno oglaševanje ustvarja prihod povezljivih avtomobilov? - iPROM - Novice iz sveta

Kakšne možnosti za digitalno oglaševanje ustvarjata prihod povezljivih avtomobilov in internet stvari?

10. 06. 2020

Možnost vključevanja vozil v internet stvari (IoT) prinaša priložnosti za boljše storitve in personalizacijo, vendar avtomobilska industrija za ta korak potrebuje še nekaj časa. Vseeno pa poglejmo, kakšne možnosti se odpirajo v prihodnosti.

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Personal care brands – now is the time to take full advantage of digital channels

09. 06. 2020

Sales of personal care products are one of the fastest growing segments of the online store, pushing the boundaries every year and achieving record returns. There are countless sellers on the World Wide Web, but only a few take the full advantage of the power of digital communication and advertising.

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B2B marketing is rapidly moving to digital channels

09. 06. 2020

We live in an unprecedented time. The consequences of the pandemic have halted all aspects of the world economy for a while and created a different new normality. This has strongly influenced marketing approaches in the B2B segment, where in the past marketing was based on one of the more traditional marketing communication tools, such as events and trade fairs. Unfortunately, many of the major business events have been cancelled for 2020. What can B2B companies do and how can they overcome these challenges?

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Nejc Lepen for Svet kapitala: How technology has helped us push the boundaries in a crisis

09. 06. 2020

McKinsey highlights the importance of the Chief Data Officers (CDO) as key to shaping crisis responses.

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Leon Brenčič for Marketing magazin: Has digital marketing already entered Industry 4.0?

09. 06. 2020

For the last couple of years, we have been talking about Industry 4.0 as part of the digital transformation. The main idea of digital transformation is to connect and intertwine digital and physical technologies using cloud services, artificial intelligence, the Internet of Things and robotics in order to provide more flexible, responsive and connected forms of operation based on data. If this transition to Industry 4.0 has been more subtle in recent years, we have now witnessed exponential progress. What has been the common thread of the past two months? Digitalisation and data. If you were not aware of their significance before the current situation, now, in the light of the new reality, the answers have come. Where is the digital marketing in this process?

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AdEx Slovenia 2019: Digital advertising is experiencing a boom on the wings of accelerated digitisation

09. 06. 2020

The IAB Slovenia Institute presented its findings at the 18th IAB Academy on the topic of AdEx survey on gross investment in digital advertising for 2019. Investments in Slovenia are estimated at EUR 60.7 million, which is an increase of 11% compared to 2018. For this year, the iPROM and Valicon survey »The attitude of Slovenian companies towards digital advertising« before the Covid-19 pandemic predicted a 17% increase in investment in advertising on digital channels. Exact growth is difficult to predict in the given situation, but the interlocutors at the IAB Academy agreed that we are witnessing accelerated digitalisation, which also has a positive impact on digital advertising.

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Drugi rojstni dan uredbe GDPR: kakšen napredek lahko praznujemo?

08. 06. 2020

Digitalno oglaševanje je v marsičem podobno drugim tehnologijam: napredek na tehnološki strani povzroča posledice, ki postavljajo etična vprašanja. Ravno GDPR pa je tu, da podjetja pouči o omejitvah in ob tem zaščiti potrošnike.

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Prisluženi podatki ustvarjajo dodano vrednost za blagovne znamke

02. 06. 2020

Svet digitalnega trženja je prežet s podatki, ki jih kot digitalne sledi za sabo puščajo uporabniki, njihova analiza pa določa, kako dobro podjetja poznajo svojega potrošnika. Kaj so prisluženi podatki in kako nam lahko pomagajo?

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