Blog Archive

Najboljše, kar bankam prinaša digitalni perpetuum mobile

28. 06. 2021

Banke v boju z nizkimi maržami in vse večjo konkurenco že nekaj let digitalizirajo svoje storitve in procese. Ker se želja potrošnikov po digitalnih storitvah le še stopnjuje, nove bančne tehnologije rastejo kot gobe po dežju in spreminjajo celoten bančni trg. V zapisu si preberite, s katerimi tehnologijami lahko tradicionalne banke že danes dosežejo potrošnika, oplemenitijo uporabniško izkušnjo, optimizirajo svoje poslovanje in prehitijo konkurenco.

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Osnovni vodič po digitalni preobrazbi za znamke široke potrošnje

28. 06. 2021

Spletna trgovina bo z uporabo naprednih tehnologij v prihodnje še pospešila rast. Znamke široke potrošnje so na tankem ledu in predrle ga bodo tiste, ki se digitalnih tehnologij poslužujejo brez vnaprej zastavljene strategije ali zavoljo digitalizacije same. V kratkem vodiču si preberite, kako lahko ustrezno in varno pristopite k digitalni preobrazbi.

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Kam vodi digitalna preobrazba trgovce?

28. 06. 2021

Bliskovit preboj digitalnega oglaševanja in novih trendov v trženju je sprožil pravo revolucijo tudi v panogi blaga široke potrošnje (FMCG). Od trgovin s pametnimi vozički do optimizacije oglaševalskih naložb, podjetja prilagajajo poslovne modele novi resničnosti. V zapisu odkrijte, kateri ključni trendi pretresajo panogo in kako trgovci izhajajo iz krize kot zmagovalci.

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The best of digital perpetuum mobile for banks

28. 06. 2021

The banking industry has been digitizing its services and processes in response to low margins and increased competition for several years now. As consumer appetite for digital services continues to grow, new banking technologies are springing up like mushrooms to transform the entire banking market. In this post, you’ll learn how traditional banks can reach consumers today, improve the customer experience, optimise their business and stay ahead of their competition.

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A basic guide to digital transformation for consumer brands

28. 06. 2021

The use of advanced technologies will continue to fuel the growth in online commerce in the future. Consumer brands are on thin ice that will give way under those that embrace digital technologies without a pre-determined strategy or solely for the sake of digitalisation. Check out this short guide to learn how you can transform your business safely and effectively.

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Kako bo virtualna resničnost na Kitajskem preobrazila trženje znamk

28. 06. 2021

Podjetja na Kitajskem pospešeno vlagajo v tehnologijo virtualne resničnosti. Da bi jo uspešno vpletla v svoj trženjski splet, pa morajo premagati tehnološke in druge ovire, ki jim stojijo na poti.

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Where is digital transformation leading retailers

28. 06. 2021

The meteoric rise of digital advertising and new marketing trends have revolutionised the FMCG industry. From smart shopping carts to maximising advertising investments, companies are adapting their business models to the new reality. Read this post to learn about the key trends transforming the industry and retailers that are emerging as winners from the crisis.

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JOB VACANCY: We are looking for an AdTech/programmatic advertising developer (m/f)

22. 06. 2021

iPROM is a pioneer in the development of digital advertising technologies and the largest digital agency in Slovenia. As our company’s operations in Slovenia and the region are expanding rapidly, we are looking to strengthen our development team with an AdTech/programmatic advertising developer.

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How accelerating digitisation is changing the banking experience

19. 06. 2021

While banks previously did not fully take advantage of digital technology, the past year has seen significant strides in their digital transformation. While they’ve managed to digitalize new processes and deploy services for contactless remote commerce in just a few months, they still have their work cut out for them in the future. Read this post to find out how the traditional banking industry is adapting to the new environment and the things that will have a huge impact on its future.

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Digitalno zunanje oglaševanje že v nizkem štartu

16. 06. 2021

Naložbe v zunanje oglaševanje so se v pandemičnem letu 2020 znižale za kar 30 %. Za preživetje panoge je bilo odločilno, da se je prilagodila novi resničnosti in našla poti do potrošnikov prek digitalnih kanalov in tehnologij.

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