International Prijava
Why Brands Should Build Their Own Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM's Private DMP Solution - iPROM - Expert opinions - Miha Rejc

Why Brands Should Build Their Own Private Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM’s Private DMP Solution

13. 03. 2023

Brands are increasingly looking for ways to take control of their digital advertising and marketing in order to ensure that their ad spend is being used effectively. Building a private walled garden can provide them with the data they need to make informed decisions about how and where to spend their advertising budget. A walled garden can be defined as a closed system or network where user content and activities are restricted to the boundaries of the garden.

Preberi več
Zakaj bi morale blagovne znamke zgraditi svoj lasten ograjeni vrt za digitalno oglaševanje – prednosti izkoriščanja prvoosebnih podatkov in rešitve iPROM Private DMP - iPROM - Mnenja strokovnjakov - Miha Rejc

Zakaj bi morale blagovne znamke zgraditi svoj lasten ograjeni vrt za digitalno oglaševanje – prednosti izkoriščanja prvoosebnih podatkov in rešitve iPROM Private DMP

13. 03. 2023

Danes blagovne znamke vedno bolj iščejo načine, kako prevzeti nadzor nad svojim digitalnim oglaševanjem in trženjem, da bi zagotovile, da se njihove naložbe v oglaševanje učinkovito porabijo. Izgradnja lastnega ograjenega vrta jim lahko zagotovi podatke, ki jih potrebujejo za sprejemanje premišljenih odločitev o tem, kako in kam bodo razporedile svoj oglaševalski proračun. Ograjeni vrt opredelimo kot zaprt sistem ali medijske mreže, kjer se ustvarjajo uporabniške vsebine in kjer aktivnosti potekajo znotraj zidov samega vrta in se ne delijo s konkurenco.

Preberi več
How Fraport Slovenija's Walled Garden Campaigns Are Consistently Producing Excellent Results and a Cost-Effective Return on Investment - iPROM - Expert opinions - Leon Brenčič

How Fraport Slovenija’s Private Walled Garden Campaigns Are Consistently Producing Excellent Results and a Cost-Effective Return on Investment

07. 03. 2023

Imagine being able to effectively address a predefined audience according to their interests and improve the effectiveness of advertising campaigns by using the perfect message at the right moment. This is exactly what Fraport Slovenia, the operator of Aerodrom Ljubljana, is now able to accomplish with their walled garden campaigns.

Preberi več
Kako Fraport Slovenija z oglaševanjem v lastnem ograjenem vrtu kontinuirano dosega odlične prodajne rezultate in stroškovno učinkovitost - iPROM - Mnenja strokovnjakov - Leon Brenčič

Kako Fraport Slovenija z oglaševanjem v lastnem ograjenem vrtu kontinuirano dosega odlične prodajne rezultate in stroškovno učinkovitost

07. 03. 2023

Predstavljajte si, da lahko s popolnim sporočilom v pravem trenutku učinkovito nagovorite vnaprej opredeljeno občinstvo glede na njegova zanimanja in izboljšate učinkovitost oglasnih akcij. Prav to lahko odslej z oglasnimi akcijami z uporabo lastnega ograjenega vrta dosega Fraport Slovenija, upravljavec ljubljanskega letališča.

Preberi več

Arhiv