Prvoosebni podatki in njihov pomen za blagovne znamke  - iPROM - Novice iz sveta

Prvoosebni podatki in njihov pomen za blagovne znamke

Blagovne znamke se osredotočajo na prvoosebne podatke, zbrane neposredno od potrošnikov s soglasjem, da bi povečale naložbe in povečale donosnost naložbe.

Preberi več
AdEx 2022: Display advertising accounts for 50% of advertising spending in Europe - iPROM - News

AdEx 2022: Display Advertising Accounts for 50% of Digital Ad Spending in Europe

According to IAB Europe, digital advertising investments in the European market have increased by 9.8% to a total value of EUR 86 billion, with display advertising already accounting for half of the total market value of digital advetising investments. In the Adriatic region, Croatia recorded a 20.3% increase in digital advertising investment last year and Serbia 15.4%. In 2022, display advertising in Europe grew by an average of 9.7%, with Croatia growing by 26.5% and Serbia by 15.7%.

Preberi več

Arhiv