Blog Archive - Page 2 of 2

Outdoor digital advertising is an opportunity to reach your customers more effectively

08. 09. 2020

As consumer behaviour has become more volatile, it is increasingly important to attract their attention at the right time with the right message. In line with this, we are seeing growing investments in programmatic advertising, which is no longer limited to digital media but is being actively shared to other digital devices that are part of the Internet of Things (IoT). Digital screens for outdoor advertising are also an increasingly important part of this system, capturing consumers’ attention at various points of interest – from shopping malls to airports and shops. In addition to the fact that these solutions make it much easier to change creative solutions compared to traditional outdoor advertising, the ability to use data offers a key step towards greater efficiency.

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Nejc Lepen za Delo: Več transparentnosti na spletu

08. 09. 2020

Nejc Lepen, direktor razvojnega oddelka v iPROMu, je za Delo komentiral nov standard TCF 2.0 v zvezi z obdelavo podatkov v digitalnem marketingu.

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Leon Brenčič writing for Marketing magazin: Where should your budget go this autumn and which investments into digital channels will pay off?

07. 09. 2020

In his column for the September issue of Marketing magazin, Leon Brenčič, Client Service Director at iPROM, explored how to use effective advertising to maintain stable business over the final and decisive quarter.

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Leon Brenčič za Marketing magazin: Kam vlagati to jesen ali katere naložbe v digitalne kanale se vam bodo dolgoročno obrestovale?

07. 09. 2020

Leon Brenčič, direktor odnosov z naročniki v iPROMu, je v septembrski kolumni za Marketing magazin razmišljal o tem, kako z učinkovitim oglaševanjem ohraniti stabilno poslovanje v zadnjem, odločilnem četrtletju.

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Tomaž Tomšič za Marketing magazin: 74 % uporabnikov do digitalnih medijev dostopa prek mobilnih naprav - iPROM - Novice

Tomaž Tomšič za Marketing magazin: 74 odstotkov uporabnikov do digitalnih medijev dostopa prek mobilnih naprav

07. 09. 2020

Tomaž Tomšič, vodja oddelka iPROM Labs, je v prispevku za Marketing magazin komentiral iPROMovo analizo, ki kaže, da je bilo od junija 2019 do junija 2020 74 odstotkov vsega dostopa do digitalnih medijev opravljenega prek mobilnih naprav.

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Prodajno učinkovit vsebinski marketing se skriva v skrbno načrtovani uporabniški izkušnji

04. 09. 2020

Za učinkovit vsebinski marketing je ključen sistem za upravljanje z vsebino.

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Spletno nakupovanje v času koronavirusa in digitalne preobrazbe

02. 09. 2020

Spletno nakupovanje je med pandemijo doživelo spremembe. MarketingTech predvideva, da bodo nedavno prenovljene (digitalne) marketinške strategije postale nova normalnost.

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